How pay per call could help your business

Hello, today we’re going to talk about PPC only ads or as some like to call it pay per call. These are ads directed to people that are using mobile devices and they will not appear on desktop devices but only on devices that have a capability to make a phone call. So the main three things we’re going to talk about is what are these ads, and about the cost as well and why should you use them.

A couple of other things here, they are more effective, less expensive, Greater ROI, yes, they are more effective because with a desktop ad, people will often click to your website and then they just look around and maybe go someplace else, or they don’t call. Desktop ads are still useful, but the mobile ads are more effective in that there’s a strong call to action button for the user to call, is very powerful. People will call through that.

You’ll get more callers through your mobile ad than you will from a desktop ad with a button to call there because on the desktop they’ve got to pick up their phone and type in the numbers and all that. On the mobile ad, they don’t have to do anything. They just hit the call button, and they’re on their way. They don’t have to type anything in or remember a number and call it.

It’s also less expensive. My tests have shown that the cost per click or per call that click that you get charged from Google is less costly typically about from what I saw about 30 percent, but you’re going to get so much more return investment on these because with a desktop ads, people click and they look around and they go someplace else, but these users getting the call ads on the phone, that’s what you want.

What do ALL Businesses Need?

For most businesses that are providing a service, a local service, whether you’re doing carpet cleaning, water damage, roofing, construction, landscaping, You need phone calls.

You need to talk to these people and take that lead to the next step in turning them into a customer. So that ROI is so significant and so much more on a mobile ad.

So give us a call or email us via our website, we’ll get your ad set up with that call button, and I can’t express how dominant this type of advertising is. Most of your competitors are not even putting that call button on their ad. They just don’t know. So right now is a massive opportunity for your business to grow and get more customers by having effectively placed ads for the mobile users.

And you know what?

When I look for something, I go to my mobile device for more than 60 percent of the local searches for your types of products and services are taking place on an iphone or an android phone. Mobile searches have now reached more than 60 percent of people on the internet on their mobile phones. It’s definitely tipped way over at this point. So give us a call. We’ll get some great ads set up for you and get you going on some new customers!